Internet Marketing Service FAQ

Internet marketing services drive traffic to a website through internet-connected devices such as computers, desktops, and smartphones. It acquires traffic by rigorously optimizing marketing campaigns through search engines, similar niche websites, social media, email marketing, blogging, and apps.

Internet marketing service involves a team of specialist working directly with a company to drive brand awareness and or conversions. The team develops a strategy tailored specifically to your business’s goals and needs. In order to do well in today’s online marketplace, it is advised to use all internet marketing channels for the best results.

A conversion can be measured when a visitor on your website completes an action such as a phone call, a click on a landing page, sales, collecting an email address, or by having them fill out a form. Your internet marketing service will track and test ads, content, landing page aesthesis, and placement of landing page content until it reaches peak performance.

Absolutely, the playing field online is constantly changing and moves very quickly in this technology age. Google changes it’s algorithm 500-600 times a year. Not to mention changes to social media algorithm. It’s better to eliminate the guess work to focus on growing your business while you let a professional internet marketing service do what they do best, marketing.

Let’s face it google loves content. You should generally do page refreshes if it loses significant rank to competitors. In this case, you can revise and add content to it to make it more appealing. The reason for this relates to SEO. It signals to search engines that you are keeping up to date with changes in the world and marketplace.

It shows that you are relevant and that you are making an effort to constantly improve the user experience. Hiring the right internet marketing service will create the right keywords that convert and that are relevant to rank well.

Customer Experience is very important. Today the majority of searches happen on mobile phones rather desktop computers. This is why Google switched their algorithm to a mobile first indexing system. Therefore, your website needs to prioritize the online mobile phone experience. It needs to load fast and the screen size needs to adjust to a mobile friendly view.

Let’s face it hiring a good brand designer can be costly. We recommend working with an outstanding designer to develop your brand if you are on a tight budget. Then hiring a less costly designer to manage it. First impressions are everything so creating an outstanding brand is key to drawing attention to your business.

Content Marketing is the strategic creation of content focused on valuable, relevant, and consistent content. The idea is to create an audience that returns for information to demonstrate to the search engines that your website is relevant. Ultimately the goal is to create brand awareness, traffic, leads, and sales. This can be done via blogging on the website and social media and through newsletter emails.

For your content to go along way you must have a plan. Set goals, know your audience, decide on content type, generate a content calendar, decide on content channels, create content, distribute, and measure results. Once you have the results your campaign can be tweaked for optimal performance.

In order to rank well in the natural listings in search engines it is important to have a blog. The more pages your website has the more opportunity you create for individuals to land on your website. Additionally, the blog will drive your cost per click on paid ads by helping you rank well for certain keywords.

Content is king! This generally depends on what your budget is, the more blogs you post the more traffic your website will receive. Smaller businesses typically aim to release 1-4 blogs a week, whereas large companies post one or more blogs daily.

First off you should know your audience then gear the tone and content towards them. Additionally, you should use your analytics to create similar content to that of which gains a lot of traction with you audience. Also, creating trending topics to write about in your industry will give you the advantage over your competitors since people are actively searching for those topics.

Blogs should be in the range of 1000-1500 words long. Longer blogs tend to rank better with googles algorithm. In addition, it provides more substance to readers to help establish your expertise. This also means people will spend more time on your website. The longer people hang around on your website the better it is for your SEO.

Pay Per Click or PPC is paid advertisement through search engines. The most popular are through Google, Bing, Yahoo, Yelp and Facebook. It is based on bidding on certain keywords in an attempt to show up on the top of search queries above your competitors.

The amount you bid is taken into account along with other factors such as click through rates, relevance, and website speed. Internet marketing services will a/b test ads and continuously adjust them to optimal performance

The minute you roll out an ad you will get results. However, in order to see the best results, it typically takes an average 3 months to see improved outcomes. During this time your account is gathering data. Once you have enough activity in your account you can use that information to optimize your ads to their fullest potential. The data is used to improve audience targeting, keywords targeting, and bids.

Search Engine Optimization or SEO is the process of increasing your ranking in search engine for natural listings. This can be accomplished by onsite and offsite methods. Onsite methods include blogging, site speed, and optimizing landing pages. Offsite methods include social media, email campaigns, and newsletters.

It usually takes 4-6 months to see results with the real effects coming in on month 12. There is a lot involved with SEO. If you are working with an internet marketing service, they will complete the following in the first two months; keyword strategy, site audit, and technical changes. Then blogging and the FAQ can begin in month three.

At then end of the 3rd month you can begin to see traffic trickle in. By the 4th-6th month you should have a good amount of traffic. If you stay consistent by month 12 you will have great results that should be converting into sales.

Local SEO is an effective way to market your business to a local audience. You increase the visibility of a website or landing page in search engines natural listings. Local SEO uses many of the same strategies as SEO including optimizing landing pages with content and targeting geographical keywords.

Keywords are not only the words but also phrases people look up in search engines like Google, Bing, and Yahoo. They are used to search for relevant pages containing content, images, or videos online. Businesses or internet marketing services use specific keywords in their content for the search engines to target. When someone searches a keyword, it will pull up relevant landing pages on your site if your website is optimized properly.

It’s impossible to know the exact formula for what determines search engine rankings because Google changes their algorithm 500-600 times a year. They do provide a guideline, but it doesn’t show what aspects of SEO have more rank over others. Be sure to follow the rules, one can get banned or penalized if Google’s rules are broken.

Backlinks are obtained by creating shareable content. If you create accurate educational material it can be used as a reference on another company’s blog or website. They would need to reference where the information was copied from so they would link to your website. This is what is called. Backlink. The more links pointing to your website the better for your SEO. It shows Google that your site is relevant and important on the online world.

It’s important to create good content that people will want to share with others on their website. A professional writer is required to get the results you need to drive traffic that will convert into sales. The more your blog is shared shows Google that your website is important and relevant. This will prompt Google to show you in the natural listings more.